The stock we review in this report is highly attractive, even though its financials are misunderstood by many. Specifically, the company is the strong leader in providing a business critical function that is being transformed from an outdated manual process into a 21st century digitized cloud-based solution. And the total addressable market opportunity (to keep growing rapidly) is massive and growing. Unfortunately, many investors misunderstand the high valuation multiples and low profitability as a weakness. To the contrary, it’s an absolute strength and the right thing to do as the company capitalizes on the highly attractive opportunity. This business will eventually become a massive cash cow.