McDonald's (MCD) announced yesterday that they'll begin serving all-day-breakfast on October 6th. Breakfast has been McDonald's best selling daypart, and this is, of course, an effort to increase profitability for the fast-food giant. The market likes the news so far, as the stock is up over 2% this morning (the market is only up ~1%).
Remember, even though MCD's earnings missed estimates and declined in 2014, Q1-15 and Q2-15, the firm still generates enormous cash flow, and we believe the stock is worth considerably more than its current market price suggests. You can read our full McDonald's thesis here.